Proper Anchor Text Distribution For Better Rankings

A while back after Google released their Penguin update we did a webinar about keywords, linking and ranking after the update.  Today we are going to revisit that data after allowing plenty of time to gather more information and come to some conclusions about the best distribution of anchor text for ranking in Google.

We all know by now that Google does not want people gaming their algorithm.  Despite this their search results are still a computer generated algorithm – there is not a person sitting there for all search phrases deciding which sites rank and which sites don’t.  Due to this basic fact there will always be ways to improve your rankings by aligning your site with what Google is looking for.

Despite what has been said, link building for better rankings is not dead.  Links are still the primary way Google decides what sites to rank where.  The difference is that today those links need to be distributed in a natural manner rather than a keyword based manner.  SEOMOZ ran an article where they looked at 10 national brand sites that rank very well in the search engines and broke down the percentages of links by anchor text.  What they came up with is a good formula for your own link building.

What was found is that about 65% of the links were exact match, phrase matching or brand matching with regards to the anchor text.  The breakdown between these three categories was 18% exact, 17% phrase and 30% brand.  The other links coming in were evenly divided between the URL as the anchor text and unrelated anchor text.

This is a great way to create your own link building strategy.  Using the ratios above, here is what a sample link building strategy might look like for your site, called “Widget World” selling Red Widgets:


For every 100 links built, you should build the following:


18 links with anchor text of “Red Widgets” – this is the exact match

17 links with anchor text containing Red Widgets, such as “Handy Red Widgets”, Waterproof Red Widgets”, etc – this is the phrase match

30 links with anchor text of “Widget World” or slight variation – this is the brand

18 links with the anchor text of “” – this is the URL

17 links with random anchor text – this could be long tail phrases like “see more about Red Widgets at our site” or simple phrases like “click here” etc.


This is a simplistic breakdown, but the data backs up these general ratios as being the target.  Regardless of whether your links are built all naturally or built by you or outsourced, if you keep to this ratio you will not run afoul of Google, and you will see your rankings increase.

When building these links, you may consider obtaining higher page rank or PR links for the first line item – the exact match phrase.  This will help pump a little more juice through that phrase.  When you combine that with the varied anchor text, adhering to these ratios, you have a winning formula for better rankings.

Finding the higher PR links is not always easy, but a good solution is to work with a private link brokering type of company.  These companies work with individual website owners and contract with them to place your links.  This can be helpful, as it gives you access to low cost, high quality links that are not publicly distributed.  For more information about a good broker of this type check out

Ranking Sites With Little On Site Content

So the other day we posted a video showing a site ranking for a search term with over 22k searches per month in days with little more than a picture, a title and a link.  Today we are going to revisit that same trend as we see three different sites rank for highly competitive keyword phrases, all with the same setup.

Now I don’t subscribe to the notion presented in this video that you do not need quality content on your site.  In fact, if you listen and watch the whole video, you will see that this guy agrees – if you are going to maintain your rankings for the long haul you do need onsite content, but that onsite content does not have to meet all the criteria we have been told it must meet.  Minimum words on the page, keyword density, things like that seem to be declining factors for ranking well.  Instead, some very basic ideas along with proper linking can get your site to the top of Google very quickly.

One strategy that is employed in this video that I believe strongly in is the link out to an authority source.  This contradicts what many people believe – that you should not link out from your site.  It is commonly thought to devalue your own site, as you are bleeding link juice to an external site.  By linking out to an authority site, however, you are giving your own site credibility.  This is a small change that could be implemented very easily on your existing sites right now.

Take a look at this video and how this guy is getting these top rankings for competitive keyword phrases and let us know what you think:

So what we are being told here is that high Google rankings can be achieved with some basic on site optimization, including a proper title, a picture with proper labeling and a link out to an authority site.  In addition, it only takes a couple decent PR incoming links, not hundreds or thousands, to make this technique work.  If you are looking to rank well using this method, this is a great place to find some quality high PR sites to get links from –  Check it out today!

First Page Google Ranking in Days

If you have been reading our posts for a while, you will know that we often talk about the power of onsite factors in ranking determination.  Between onsite factors and proper keyword selection, you can stack the deck in your favor in a major way, allowing yourself to rank for high traffic terms in a short amount of time.

Many people do not spend much time on keyword research, nor do they take the time to address their onsite factors properly.  These two mistakes cause much of the frustration felt among those trying to get their sites ranked highly in Google.  Today we came across a great case study that highlights the value of simple on page optimization and proper keyword research.

In this case study, you will see a brand new domain purchased, a very basic page created, and ranking on the first page of Google within days for a keyword term that gets over 20,000 monthly searches.  That’s a large volume keyword phrase, and once you see the site and page created you will understand the power of simple onsite optimization and good keyword research:



Again, this was all done with proper keyword research and basic on page optimization.  Note the outgoing link on the page, it is an authority link pointing out.  This is a simple strategy meant to give your page more credibility.  In this case there is almost no content on the page at all, there were not many backlinks built to the site, but it was incredibly focused, on topic and the keyword research was done to identify a low competition phrase with a high monthly search volume.

This guy has also written a great guide on how you can get top rankings for highly competitive terms quickly as well.  Find the keywords that will convert for you and then dominate the search engines.

Check back in as we continue to bring you tips and advice on how you can get your site ranked better in the search engines using proper promotion, keyword research and on page optimization.  For more information on these topics, check out our posts on keyword selection and on page seo tips.

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November 2017
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