The title meta tag is very important. It is what will display as the title of your site in the search engine rankings. This is what people will browse as they look at what site they want to click on. It helps with your SEO as well (especially if it contains your target keyword phrase), but more importantly this is your first opportunity to capture your potential internet visitors’ attention.
This tag should be typed with the first letter of each word capitalized. Use the same rules as you would if you were to write the title of a book. Keep this tag at or below 66 characters (which includes spaces and punctuation), otherwise Google will truncate your title in the results.
If you have a site ranking well in the search engines, but not getting traffic, this is also a fix that can be applied. With a little adjustment and tracking, you can get a higher click through percentage – which can be just as good as or better than improving your rankings.
The second important tag is the description tag. This will dictate what the short blurb under your title in the search results says. This is your online billboard, advertising your site. It should work in conjunction with your title meta tag, and should entice your target audience to click through to your site. The limit for this tag should be 155 characters.
These tags should be in the head section of your site, here is how they would be formatted:
<head>
<meta name = “title” content = “Your Title Goes Here.”>
<meta name = “description” content = “Your description goes here.”>
</head>
Effective use of these two meta tags can make a large difference in click through ratios. In addition, using your keyword phrase in these two meta tags is helpful for SEO purposes, as Google knows that what is contained within these two fields is important, and describes (or should describe) your site.
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