I love press releases. With some of the higher quality releases (usually paid services) you can rank your release at the top of the search engines in a matter of hours. Depending on the keywords used, I’ve seen them stay there for months and even years on the first page of the search results. The problem for many, however, is the cost.
Good press release distribution is expensive. If you want to use a press release marketing campaign, you are going to need a budget. For many small business and website owners this is simply not possible. The solution here is to use free press release distribution services. These free press release sites may not have the top notch distribution that some of the paid options provide, but for those on a budget they are still effective.
The best way to use these free services is to try many of them, using different press releases, and guage which services are doing the best for you. A simple way to do this is to search for an exact match of the title of your release in the search engines after a day or two. If you can find your release somewhere in the first few pages of the search results, that free service should become a keeper.
Also, by having multiple sources for free distrubution you can rotate among the providers. This will help improve your linking footprint, as these services all have slightly different distribution outlets. If you use only one service, all of your releases are going to be distributed through the same channels. Using a single service may be ok for some of the better paid options, but over time using only one distribution channel’s free press release service is going to diminish the results you see.
Press releases are a great way to get the word out about your business, site or service. In addition, they carry good weight with the search engines as they are viewed as an authority source may be viewed. If you are not incorporating press releases into your SEO campaign, now is a good time to start!
Here is a list and notes on a number of press release sites we have used in the past that provide free distribution options. Most of them also have paid options, and you may have to do a little bit of searching on the sites to find the free distribution information – but it’s there:
24-7PressRelease.com – Free press release distribution with ad-support – free press release limited to one per day.
ClickPress.com – Distributes to sites like Google News with more distribution with upgrades
Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.
I-Newswire.com – Allows for free basic distribution to sites and search engines, premium membership allows for more options and upgrades/distribution.
NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.
PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.
PR9.net – Ad supported press distribution site.
PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.
PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.
PRLog.org – Free distribution to Google News and other other search engines.