Matt Cutts Talks About The Qualities of a Good Website

As everyone who reads what we have to say knows, when Matt Cutts talks it is a good idea to listen.  At least when he is talking about websites and what is good or bad in the eyes of Google.  In this question and answer short video, Matt Cutts touches on a number of aspects of websites, including some of the qualities of a good website.

Why is this important?  Google has been cleaning house for some time now to get rid of the sites in their index that they consider to be not good websites.  By listening to what they have to say and being sure that your site displays the qualities of a good website, you can improve your rankings within the largest search engine in the world.

If you have five minutes, take a look at this video.  If you come away with only one tidbit of information that is helpful it will be well worth your time:

 

 

Free Press Release Sites You Can Submit To

I love press releases.  With some of the higher quality releases (usually paid services) you can rank your release at the top of the search engines in a matter of hours.  Depending on the keywords used, I’ve seen them stay there for months and even years on the first page of the search results.  The problem for many, however, is the cost.

Good press release distribution is expensive.  If you want to use a press release marketing campaign, you are going to need a budget.  For many small business and website owners this is simply not possible.  The solution here is to use free press release distribution services.  These free press release sites may not have the top notch distribution that some of the paid options provide, but for those on a budget they are still effective.

The best way to use these free services is to try many of them, using different press releases, and guage which services are doing the best for you.  A simple way to do this is to search for an exact match of the title of your release in the search engines after a day or two.  If you can find your release somewhere in the first few pages of the search results, that free service should become a keeper.

Also, by having multiple sources for free distrubution you can rotate among the providers.  This will help improve your linking footprint, as these services all have slightly different distribution outlets.  If you use only one service, all of your releases are going to be distributed through the same channels.  Using a single service may be ok for some of the better paid options, but over time using only one distribution channel’s free press release service is going to diminish the results you see.

Press releases are a great way to get the word out about your business, site or service. In addition, they carry good weight with the search engines as they are viewed as an authority source may be viewed. If you are not incorporating press releases into your SEO campaign, now is a good time to start!

Here is a list and notes on a number of press release sites we have used in the past that provide free distribution options.  Most of them also have paid options, and you may have to do a little bit of searching on the sites to find the free distribution information – but it’s there:

24-7PressRelease.com – Free press release distribution with ad-support – free press release limited to one per day.

ClickPress.com – Distributes to sites like Google News with more distribution with upgrades

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

I-Newswire.com – Allows for free basic distribution to sites and search engines, premium membership allows for more options and upgrades/distribution.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net – Ad supported press distribution site.

PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.

PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

PRLog.org – Free distribution to Google News and other other search engines.

Great Infographic on Using the No-Follow Tag

Infographics are great for promotional purposes.  They are interesting to look at, present a lot of information in one place and they make it easy to see and get the information you want.  In addition to these benefits, infographics are great link bait and can be posted on sites such as Pinterest.

Today we are going to look at a great infographic that covers all of these basis with regards to the no-follow tag, shared courtesy of searchengineland.  Check it out, this presents in a clear, concise and interesting format how to properly use this tag:

infographic no follow

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